Cloud technology is one of the most disruptive technologies ever developed. The breakthrough was in 2006, when Jeff Bezos introduced the Amazon Cloud Services and was the first one to make resources, such as servers, software, data centres, etc. accessible to individuals. Venturing a clear definition of cloud technology, one cannot find a simpler explanation than the summary of Bezos’ story; cloud technology is the delivery of computing services— such as servers, storage, databases, networking, software, analytics and more—over the Internet, “the cloud”.
Digging a little deeper into it, the cloud model is composed of five essential characteristics:
- On-demand self-service – allows for direct provision of computing capabilities without requiring human interaction with the provider
- Broad network access – services are available and accessed through standard mechanisms and devices
- Resource pooling – different physical and virtual resources are dynamically assigned and reassigned depending on consumer demand and can service multiple consumers at the same time
- Rapid elasticity – ability to scale on demand, delivering the right amount of resources
- Measured service – automatically control and optimise resource use, hence resource usage can be monitored, controlled and reported, providing transparency both for the provider as well as the consumer
Almost every field has adopted its use, including the events industry. Although migrating to the cloud can be a quite challenging process, event professionals can reap quite a few benefits when the shifting is planned accordingly.
1. Business agility
Getting the compute resources you need when you need them tends to shorten technical projects resulting in quicker delivery and faster and better use of resources. From a business perspective, being able to deliver quality results faster and cheaper can give your business a competitive edge. But for an event planner, using a cloud model means that the entire events team can gain access to the same information and in real-time. This makes collaboration easier than ever before, and allows a solid-based level of communication between stakeholders that prior to the cloud was far more difficult.
2. Less operational issues
Some areas of event planning are by default standardised. For these areas, cloud computing can be of significant help, as it can proactively identify patterns and enables the deployment of the same service repetitively, reducing potential issues and defects.
3. Scalability during peak times
One of the key characteristics of cloud technology is rapid elasticity. Unlike the traditional IT approach, cloud computing services have the ability to scale on demand, delivering the right amount of resources, for example more or less computing power, storage, bandwidth, etc., exactly when it is needed and from the most suitable location. In other words, it becomes far easier to deal with traffic and peak times especially in regards to high volume of registrations, as cloud technology can connect multiple hardware or software entities, and have them work as a single unit.
As an event professional, it is up to you to harness those benefits to boost your events. From choosing the right provider and identifying your demand in capacity, to calculating the actual cost there are several areas to consider in advance before rushing into it.
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