It is not only events that have significantly evolved over the past few years; it is also destinations that host events that have rapidly developed and offer a true competitive advantage. Location is, nowadays, one of the most important factors that shapes the decision making process of participants encouraging or discouraging them from attending. Choosing a suitable and dynamic destination can be a challenge, but here are some evaluation criteria that can ease up the process.
From the quality and availability of venues and other facilities, to road infrastructure, accommodation and accessibility, the needs of both event planners and participants must be met in order to have a smooth experience.
2. Culture & history
Education and networking is crucial, yes, but the local culture should not be overlooked when planning an event. In order to increase the interest and excitement of the participants, it is strongly suggested to incorporate cultural and historical elements into the event concept. That’s how you will see engagement skyrocket!
While weather can be often unpredictable, it is a critical factor for the smooth running of an event. Especially if outdoors in an option, make sure to research weather conditions in different locations to minimise the risk of ending up with an uncomfortable experience and unhappy attendees.
Travel services and accessibility can lift your event up, or tear it down. Encountering unavailable means of transport or finding it hard to navigate can create a very unpleasant experience for your visitors; the kind of experience that lingers for a long time!
5. Environment and health conditions
Unexpected disturbances in the local environment can become a serious issue, but it is necessary to welcome your attendees in a safe destination, making them feel secure and protected. You need to highlight in your pre-event communication that all security measures are taken in advance and ensure a seamless onsite experience.
Especially when it comes to international attendance, language can be a serious barrier between your attendees and the local community. While you can ensure that all participants are smoothly serviced onsite, it is important to choose a location where they can be smoothly serviced outside the venue, too.
The overarching objective from attending an event is to gain knowledge, be inspired and network, but the choice of the destination can significantly influence the outcome. This doesn’t mean that you have to limit yourselves to one destination. Can you expand your reach by offering live streaming? Do you want to extend the life of your event by disseminating content post-event?
Going hybrid opens up plenty of opportunities for registration, attendance and engagement. So, whether you are looking for ways to uplift the overall local experience, boost engagement or activate your audiences, MCI can help you achieve your goals. Visit us here to explore your options.