It’s time to get social! With a wide range of Facebook features, it’s not a shock to see that the platform has become a favourite amongst event professionals.
Here’s how you can use Facebook features to boost your next event.
1. Create an event page: Facebook Events is a great feature allowing you to create a targeted Event Page, essentially a central hub of important information and news surrounding the event, and a place for the community to get social. This hub can easily be accessed and shared using digital word of mouth, and getting started is easy:
- Name your event
- Provide details
- Share a registration link
- Get creative with visuals
Why not create an official event hashtag as well? This is a great way to keep information from all collaborators connected to the event.
2. Market your Event: Once the event is created it’s time to market using Facebook Ads. To start, simply ‘Create an Ad’ and begin targeting potential event attendees with tailored messaging shared across Facebook’s platform, creatively using various media types such as video, photography and slideshows.
The best part? Facebook understands its user’s preferences and knows their history, making it a breeze to share the event to interested parties. Is your event private? You can select who you share the ads to.
3. Engage your audience through Collaborative Stories: ‘Collaborative Stories’ is Facebook’s answer to Snapchat, and a great way to engage with event followers and attendees using short-form video that shows up at the top of the attendee’s timeline. By using Collaborative Stories, attendees can collectively share their personal experiences at the event as they happen.
One ‘Story’ with multiple point of views.
4. Reach a wider audience with Facebook LIVE: The worst feeling is the fear of missing out. Facebook LIVE is a video-streaming feature and the answer to making your event more inclusive and accessible.
You can share what is happening at the event in real-time straight to event followers who are unable to physically be in the room, allowing you to reach a wider audience across the globe.
5. Keep the story going after the curtain closes: Plan a few posts for after the event is over to create a conversation, giving an insight into what worked and what didn’t work for your next event, and helping you connect with your audience on a more personal level.
Remember the hub you created at the beginning? The great thing about the digital world is that this does not need to disappear once the event has ended. By giving a home to the stories, videos and photos from the event, followers and attendees can keep the event alive by reliving the experiences.
At the end of the day it is important to remember that events are social by nature, and social media platforms such as Facebook are great tools to tell your story and keep your audience’s attention.
Whether you are looking for ways to uplift the overall experience with Facebook features, boost engagement or activate your audiences, MCI can help you achieve your goals. Visit us here to explore your options.