Event sponsors are important for any event marketing campaign, but they can be tricky to find. The most important part(s) to gain sponsorship is to be pro-active and clear on who you are targeting. It is also important to be aware of current trends set to alter event sponsorship.
Here are a few things to keep in mind when attracting sponsors for your event.
Tell your story & show you’ve studied theirs
You need to stand out from the crowd, and the best way to do so is to tell your company’s unique story in your proposal. This is your chance to grab your future event sponsors attention, blow them away and get them signed, so be innovative and confident.
Your story needs to appeal to their own vision and ideals. There are essentially two reasons why a company or brand would sponsor an event, either for a return on their investment or for corporate social responsibility. So do your homework on who they are and what their purpose is. The biggest tip is to make sure you highlight how this potential partnership is mutually beneficial for both parties. Sponsors want to know what they are getting into and where they are placing their money and what they are connecting their brand.
Keep the connection alive with your event sponsors
Once you’ve told your story, you need to make sure you follow up. Be consistent and keep the connection alive. Your future sponsors need to know that you are serious about this partnership, and ready to deliver on your proposal. However, there is a fine line between being consistent and being pushy. Make sure you are doing the right amount to keep an open channel of two-way communication.
Don’t neglect the fact that these tips work best when looking at future collaboration with your sponsors. With this in mind:
- Don’t abandon your sponsors you worked so hard to get on board. Organise a meeting to discuss the success of the event and what can be improved upon your next collaboration.
- Send results for them to evaluate and discuss further.
- Continue to mention their brand through your dedicated social media channels. This keeps both of your stories alive and helps you maintain the communication channel with your target audience.
Whether you are interested in enhancing the overall event experience, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals. For more visit our website.
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