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Experiential Technology: Changing the Way Events Run

experiential technology

There are two experiential technology wonders in the events scene; virtual and augmented reality (VR & AR). Both aim to place the targeted audience within experiential scenarios. So, exactly how are these two faces in experiential technology changing the way events run?

Virtual Reality & the future of content in experiential events

VR technology is great for increasing engagement and conversion, but how is it for the future of event content? Three words: virtual brand experiences. Way more in-depth and intriguing to audiences, immersing them within the brand or product. You can quite literally bring your brand and imagination to life, for your attendees to experience, feel, and interact with. Furthermore, your attendees become the protagonist of the story you are telling, and of your brand. No longer only a spectator.

Why not take your audience to new heights, making the impossible possible for them? Whether it be standing on the court with the big names in basketball, performing parkour across a city skyline or picking apart and putting back together car engineering, content is no longer restricted.

Integrating Augmented Reality into your events

When used in combination with special event planning software, AR adds an extra layer to the existing reality of an event; and you have various types of AR technology to do so:

  • Wearable AR. The earliest example: Google Glass.
  • Device-based AR. Think: mobile. Pokemon Go.
  • Mirror AR. VR without the glasses. Try on something through projection.
  • Transparent AR. The new and improved. A transparent LED or OLED TV screen window projecting a 3-D virtual environment. 

Product demonstrations are a example of how, by integrating AR technology into an event, a more meaningful experience is created for attendees with less of the hassle of sourcing, planning and transporting. Gone are the days of having to source large venue spaces capable of housing different products on display. Imagine cars, for example. They take up space and take time to transport. With AR technology, attendees would be able to engage with the product entirely, without it actually being in the room.

All-in-all, VR and AR are changing the way event professionals approach planning, discussing, budgeting and building content for events. Unsure of which to choose? Have a look at this crash test for both technologies.

Whether you are interested in enhancing the overall event experience, learning more about new event technologies, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals. For more visit our website.

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