When developing your association’s growth strategy, trusting your gut feeling is merely enough. To some extend when it comes to global expansion, it is all about seizing the right opportunities, but as globalisation is ongoing, associations need to keep up and find their place at the forefront of technology, culture, local needs, etc.
The key to winning over global markets lies in thorough market assessment and hard facts, but what are the complexities that associations may need to tackle along the way?
Taking board members…on board
Global expansion takes time, resources, experience, and of course, support. In order for an association to be successful with its global strategy, it needs to ensure the board and its leadership are not only engaged, but also be realistic about the investment required to make it happen.
So, how can you nudge board members towards the direction of global expansion?
- Highlight the financial benefits of expanding, both for the overseas members and the domestic ones
- Bring international members face-to-face with the leadership board. Invite them to explain what the value of being part of such an association is through their eyes.
No one-size-fits-all approach
Success is global markets doesn’t come easily. It requires more listening than speaking, more time understanding every facet of the local market than pushing a one-size-fits-all strategy.
Sustaining the growth
Before even kick-starting a growth strategy, you also need to think about sustaining that growth. Financial sustainability demands investments in infrastructure in terms of technology, staff, compliance, etc. That can mean employing local people, collaborating with a network of regional chapters, and delivering services to members through their preferred channels. As no one can escape the long arm of the law, being mindful of regional laws and regulations that might affect association activities in another country is a top priority.
Looking for additional tips to stay up-to-date with the shifting industry landscape? Visit here for more.
Get more valuable insights on how to create immersive experiences, engage your audiences and drive growth here.