When it comes to attracting your event sponsors, there are a few things you can do to make the best first impression to reel them in.
In our world, it’s all about the first impressions.
1 | Ask the right questions to hook your event sponsors in
Sometimes, it comes down to the questions you ask in your first meeting.
Your meeting with potential event sponsors is your way to ask targeted questions to both your needs and theirs.
Base your questions on areas of interest: communication, value, personal (getting to know) and informal.
A clear structure and approach to your questions can show professionalism and focus.
2 | Showcase the best photographs of past events
Visuals are key in making your proposal more tangible to the sponsor.
It shows professionalism, pride in your work and the reliability of information.
Sure, you can tell a story and share some great results of past events, but what really sells are high quality photographs that immortalise your past events.
3 | Create immersive online proposal decks
Say goodbye to PowerPoint, PDF or Word and move to online experiences.
You can build online decks that immerse your potential sponsors in the story of your event.
Bonus? It’s easy to share.
4 | Dare to be different
You need to stand out from the crowd. Show them you mean business by daring to be different from the norm.
Shake up the waters a bit. Be innovative and move away from the traditional.
But remember to showcase how you keep things personalised to your story and needs, and how it connects and matches their needs.
5 | Keep it short, sweet and beneficial
As soon as you see the first hidden yawn, you’ve gone on for too long. You don’t want to sit pitching for hours when your deck could explain the details for you.
Keep the initial business short, sweet and beneficial, leaving time to form a closer connection with your potential sponsor and learn more about them by speaking casually for a bit.
Whether you are interested in learning more about how to attract more sponsorships or how corporate sponsorships can have a powerful impact on your events, we can help you achieve your goals.
For more information, get in touch with us here.
For more tips and inspiration read our client success stories here.