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Micro-Influencer Marketing: Why Should You Care?

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People are referring to it as part of the marketing of the future. But what exactly is a micro-influencer?

Do you know those personalities on YouTube, Instagram and Facebook? They usually market their own brand, have a decent following and share plenty of content.

That’s them.

To be classified as such, one needs to have at least 10,000 – 500,000 followers on social media.

Since social media became a leading communication force on the internet, so micro-influencers have risen to the occasion, snatching the opportunity to connect with niche groups of like-minded people.

They are essentially thought leaders within their niche.

Micro-influencer aka Social media guru…

From Instagram stories to Twitch streams and YouTube daily videos, they know how to work social platforms. It is where they make their livelihoods, so it’s understandable that they’d have a deep understanding of them.

Cost-effective alternatives with higher ROI…

Size correlates with influence, engagement and cost.

The bigger the influencer (a.k.a macro) the larger the following, resulting in them being further away from their audience and more expensive.

While you will probably need a few micro-influencers on board instead of one or two, they will have a closer bond with their audiences due to their smaller size. This is a big advantage since it means they have a higher engagement with their audience.

Resulting in higher ROI.

Trusted individuals…

Micro-influencers, due to them developing close bonds with their audiences, are far more trusted by the average consumer.

Besides preparing and sharing content relevant to their niche, they share their own personal stories and daily lives, making them seem far more human and relatable to their audience.

Followed by Generation Y & Z…

A micro-influencer is a marketer for generations Y and Z. Many micro-influencers are from either generation themselves, further solidifying the fact they more relatable to their audiences.

It is safe to say that micro-influencers are effective at telling the story of your event to their audiences and making it stick, turning their followers into your attendees. If their audience matches your own, you can develop a beneficial two-way partnership.

So, what is there to lose?

Are you looking for more marketing opportunities for your next event? MCI is here to help you maximise your event! Check out our clients success stories.

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