Next generation leaders have made a clear stand. Fervently seeking leadership development opportunities, ethical agendas and human-centric mentality, this group is not interested in working for organisations steeped in tradition. Having grown up within an environment that fosters change, innovation and doing things differently, millennials are team-oriented, digital-savvy and demanding.
Considering they will be the larger generation within the global workforce in the years to come, associations heed the call for reaching millennials to build a future base of supporters and board members. At the same time, they are trying to figure out the best way to meet their expectations and align their organisation’s vision with the shifting landscape.
Attracting the next generation of board members is the stepping stone to a successful future. Yet even when they come on board, the challenges about engagement and retention remain.
How can associations tackle this concern?
The next generation of board members is driven by purpose and motivated by human connections. Communicating your vision goes beyond writing a few words on your website. Your primary goals and focus should be weaved into all aspects of the association strategy and articulated systematically.
Be loud about your vision.
Not only does it make communication more efficient, but also it enables young board members to become an integral part of your cause and culture; something that this generation places a high value on.
The digital savviness
If there is one characteristic that people who belong in the next generation have in common, it’s a knack for everything digital. Beyond stating the obvious, their innate mastery in technology is a spring of opportunities for associations. A strong, user-friendly website is just the bare minimum. The entire online presence has to be dynamic and on point, including social media, blogs, campaigns, etc.
Recognition and accountability
The next generation of board members is not only interested in gaining insights and observing. They want to participate in strategic discussions, have a say in decisions and have their efforts recognised. And for associations, the upside of accountability and recognition is engagement.
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