Welcome to the digital era. By 2020, it is expected that at least 50 percent of the solutions offered to companies will be driven by technology. For an association, this means technology is offering a breath of new opportunities to remain relevant to the evolving needs and expectations of members, customers and event attendees.
Innovative solutions are there to help organisations anticipate needs and behaviours, save time and costs, reach new audiences, offer new delivery methods, and create opportunities.
But when it comes to innovation and change, there will always be scepticism. Like any other organisation, the challenge is to get the leadership buy-in to rethink the current model, create a plan for innovation and know how to turn the strategy into reality, and it doesn’t have to be difficult.
In the latest issue of MCI’s dedicated magazine about association news and global trends read how organisations have identified simple, efficient and flexible ways to integrate new technologies into the life of their way of working.
Be disruptive. Create the need. Shape your future now!
And download your copy of the FOCUS magazine here.