Are you doing a good job with your stakeholders? According to a recent study, 53.3% of the organisations surveyed struggle to secure sponsors for their event and retention rate is decreasing by 16%. Healthcare societies more specifically are experiencing a decline in interest from industry partners, resulting in a decline in sponsorship revenues. But what are they doing to stay relevant in the industry and maintain ongoing relations with their stakeholders beyond the annual conference?
Based on these observations, MCI Benelux has developed a 365° strategy whereby sponsors can select 24/7, where ever they are based, the sponsorship options that best suits to their budget and business focus. To create a sense of urgency, the site showcases all confirmed purchases made by sponsoring companies and what they booked with the association.
Sponsors are able to select à-la-carte options and design the package that best fits their needs. Data are pre-populated automatically to simplify their experience and they can access real-time analytics or from previous years.
Recently presented at the ASAE Annual Meeting in Chicago to over 100 association executives, Mr. Lieven Mariën, external relations manager for MCI Benelux, will repeat his popular session on Thursday, December 6th, at 10am Eastern.
In this webinar, you will find out how a European-based healthcare association reached a 217% increase in sponsorship and exhibition revenues and gained the trust of 14 new sponsors in just two years; with the biggest sponsor investing 11.5 times more than its initial budget. With this new strategy, long-term partnerships with industry partners were built, extending opportunities well beyond its Annual Conference.
To find out how MCI association experts can help your association meet key long- and short-term growth objectives, visit us at association.mci-group.com