Sustainable art has many descriptions, but here is one that struck a cord:
“Art that is produced with consideration for the wider impact of the work and its reception in relationship to its environments (social, economic, biophysical, historical and cultural).“
In short, it is a union between art and sustainability. And there are two different ways one can depict this union. In past movements, land art was one of the first sustainable art forms to become known. Land art uses natural materials to form a artistic depiction of nature itself.
Today, brands and event professionals are using toxic materials that are slowly polluting our planet as clever forms of art to make a point about what it means to be sustainable.
MCI UK & Quiksilver using sustainable art
Case in point, take the partnership between MCI UK and Quiksilver. Quiksilver, one of the largest surfing and lifestyle brands today, approached MCI UK to design and produce a sustainable art installation for their event. This installation was to help make people aware about today’s reality of plastic pollution in our oceans.
MCI UK designed a life-size wave made out of 2500+ recycled plastic bottles with a purpose to educate.
The plastic used to create the wave is only a fraction of the plastic waste currently in our oceans.
The importance of thoughtful sustainable events
Sustainable events with the right amount of thought put behind it is what drives true change. Without a reason, people will think you are simply creating a sustainable event to keep up with the ‘trend’.
However, sustainable events are not a ‘trend’. A trend generally involves a period of time. The fact of the matter is that these events should be the norm for all going forward. Audiences are looking for thoughtful sustainable events to match with their sense of concern for social good. We are in the position of providing sustainability in every event we create.