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Balance Out Event Security and the Attendee Experience

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It goes without saying that event security and data safety should be at the top of your event team’s minds.

It takes just one small breach of information to make your attendees vulnerable to hackers, phishing and ID theft. This makes it highly important to have the right security protocols in place- but without taking away from the attendee’s experience.

Don’t ruin an experience

The new world privacy offers an interesting situation. Data is required to create a memorable event experience from start to finish, that is personalised to attendees. However, attendees are becoming more careful when it comes to handing over personal information.

And for good reason too. If the TV show Mr Robot taught us anything, it’s that anyone can hack into pretty much any device, account or system.

Which is why a lack of security can definitely ruin an experience for your attendees. We often talk about event security from this angle. But what about too much event security taking away from the overall experience? 

Where is the right place to draw the line?

Reaching a balance

Playing it safe and having too many security protocols in place can take away from a memorable experience. Possibly making attendees more annoyed than joyous.

The balance between the two is of course the right amount security without attendees being directly aware.

And reaching a balance between event security and attendee experience can be as simple as:

  • Keeping your data collection streamlined and connected to your event goals and chosen ROI metrics.
  • Making sure to use tools such as Mailchimp or a CRM system to send out e-newsletters or securely collect data.
  • Simplifying your registration process by avoiding unnecessary data fields and eliminating a CAPTCHA.
  • Keeping survey questions simple and streamlined only to the information you need.
  • Having a well-versed team to work with event technology, making sure everything works and preventing any data threats.
  • Choosing a secure and trusted event venue that you can develop a long-lasting partnership with.

So, make sure to balance out event security with the attendee experience so that you are not only focusing on one area, but both and how they can work together.

Now go brainstorm and be creative!

Interested in discovering more about event securityMCI can help you achieve your goals. Visit our website to see what we can do for you and contact Adriano Rossini, MCI’s Sales Director at adriano.rossini@mci-group.com.

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