As new technologies, audiences and other external factors are basically re-shaping entire industries, only a few associations have, so far, escaped the need for change.
On the other side of the coin, those who have gone through such initiatives have failed. But, why?
In most cases, there is one factor missing from the equation: the human element. Change is, at its core, a peoples’ process. Being creatures of habit, people are by nature hardwired to resist adopting new behaviors and practices instantly. In order to sustain transformational change within an association, it is crucial to tweak those wires.
It is becoming exponentially hard for associations to survive today’s competitive landscape without a good strategy for growth. Change management initiatives are worth the investment to instill new life into your association and ensure it remains relevant for the ever-changing communities.
Here are the pillars that can make change management truly successful:
Frame the reasoning behind change
Communication often takes the blame for failed change management initiatives. This is because, in the rush of time, associations use an all-purpose approach to communicate about change; the ‘cost/benefit analysis’ story.
Some result-oriented members might respond positively to such a business-oriented message, but this narrative will probably fail to motivate the rest and inspire them to embrace change. Therefore, when framing the need for change, give it a human angle; explain how it will offer members more autonomy to be more efficient and engaged with what they do.
Design a social experience, not just a top-down strategy
Being a peoples’s process at its core, change management is beyond a top-down initiative. Rather than thinking of change only in terms of processes and force them down the organisational structure, see it as an opportunity to connect with people and embed new mindsets at every level.
Is your association’s mission and vision still in line with its performance? Does your current strategy ensure future growth?
Successful change management initiatives have the power to engage people across the association, while optimising processes for better performance management. Visit our website or contact us here to discuss how your association can be future-ready and stay relevant for its members.
Looking for additional tips to stay up-to-date with the shifting industry landscape? Visit here for more.